Privacy Policy

At Aura Premium Wellness, we are committed to protecting your privacy and ensuring the security of your personal information. We collect various types of information to provide you with the best possible experience on our website and through our wellness services.

Personal Information

When you interact with our website or services, we may collect personal information that you voluntarily provide to us, including:

• Name, email address, phone number, and postal address when you create an account
• Payment information and billing details for purchases
• Health-related information you choose to share during consultations
• Communication preferences and opt-in selections
• Feedback, reviews, and testimonials you provide

Technical Information

We automatically collect certain technical information when you visit our website:

• IP address, browser type, and device information
• Pages visited, time spent on site, and clickstream data
• Referring website addresses and exit pages
• Cookies and similar tracking technologies
• Location data (with your consent)

We use the information we collect for various purposes, all designed to enhance your experience with Aura Premium Wellness and provide you with personalized, high-quality wellness services.

Primary Uses

• Processing and fulfilling your orders for wellness products and services
• Providing personalized recommendations based on your preferences
• Conducting wellness consultations and assessments
• Sending order confirmations, shipping updates, and service notifications
• Processing payments and preventing fraudulent transactions
• Maintaining and improving our website functionality

Communication and Marketing

With your explicit consent, we may use your information to:

• Send promotional emails about new products, special offers, and wellness tips
• Notify you about upcoming events, workshops, and wellness programs
• Provide educational content and wellness guides
• Conduct surveys and gather feedback to improve our services
• Personalize your shopping experience with tailored recommendations

At Aura Premium Wellness, we respect your privacy and do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment processors for secure transaction handling
• Shipping carriers for order delivery
• Email service providers for communications
• Website hosting and maintenance services
• Analytics providers to improve our services

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes and government requests
• Protect our rights, property, and safety
• Prevent fraud and unauthorized transactions
• Enforce our terms and conditions
• Respond to emergencies where safety is at risk

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our commitment to data security includes multiple layers of protection.

Technical Safeguards

• SSL encryption for all data transmission between your browser and our servers
• Secure database storage with access controls and encryption
• Regular security audits and vulnerability assessments
• Firewall protection and intrusion detection systems
• Secure payment processing through PCI-compliant providers
• Regular software updates and security patches

Operational Security

• Limited access to personal information on a need-to-know basis
• Employee training on data protection and privacy practices
• Secure backup and disaster recovery procedures
• Monitoring and logging of system access and activities
• Incident response procedures for potential security breaches

You have important rights regarding your personal information. Aura Premium Wellness is committed to ensuring you can exercise these rights easily and transparently.

Access and Control

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct any inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Limit how we process your personal information
• Objection: Object to processing for direct marketing or legitimate interests

Communication Preferences

• Unsubscribe from promotional emails at any time using the unsubscribe link
• Opt-out of SMS communications by replying "STOP"
• Adjust notification preferences in your account settings
• Contact us directly to update your communication preferences

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days and may require verification of your identity for security purposes.

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized content. We are transparent about our use of these technologies and provide you with control over them.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly and cannot be disabled
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

Managing Your Cookie Preferences

You can control cookies through:

• Our cookie banner when you first visit the site
• Your browser settings to block or delete cookies
• Opt-out tools provided by advertising networks
• Contacting us directly to adjust your preferences

Please note that disabling certain cookies may impact the functionality of our website and your user experience.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this privacy policy, comply with legal obligations, and resolve disputes. Our data retention practices vary based on the type of information and legal requirements.

Retention Periods

• Account Information: Retained while your account is active and for 3 years after closure
• Order Information: Kept for 7 years for tax and accounting purposes
• Communication Records: Retained for 5 years for customer service and legal compliance
• Marketing Data: Kept until you unsubscribe or request deletion
• Website Analytics: Anonymized data may be retained indefinitely for trend analysis

Secure Deletion

When we delete your information, we use secure deletion methods to ensure it cannot be recovered. We also ensure that any third parties we work with follow similar data deletion practices.

Aura Premium Wellness operates primarily within the European Union. If we transfer your personal information outside the EU, we ensure appropriate safeguards are in place to protect your data.

Transfer Safeguards

• Adequacy decisions by the European Commission
• Standard contractual clauses approved by the EU
• Binding corporate rules for intra-group transfers
• Certification schemes and codes of conduct
• Your explicit consent for specific transfers

Service Provider Standards

All third-party service providers who process your data outside the EU are required to:

• Implement equivalent data protection measures
• Sign data processing agreements that meet EU standards
• Maintain appropriate security certifications
• Provide regular compliance audits

Aura Premium Wellness is committed to protecting the privacy of children. Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children.

Our Commitment

• We do not knowingly collect personal information from children under 18
• If we become aware that we have collected information from a child, we will delete it promptly
• We encourage parents and guardians to monitor their children's internet usage
• We will cooperate with law enforcement if required regarding children's privacy

Parental Guidance

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.

This privacy policy may be updated from time to time to reflect changes in our practices, technology, or legal requirements. We are committed to keeping you informed about any significant changes.

Notification of Changes

• We will post the updated policy on this page with a new "Last Updated" date
• Significant changes will be communicated via email to registered users
• A notice will be displayed on our website for 30 days after major updates
• Your continued use of our services constitutes acceptance of the updated policy

Version History

Previous versions of this privacy policy are available upon request. We maintain detailed records of all policy changes for transparency and compliance purposes.

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please don't hesitate to contact us. We are here to help and ensure your privacy is protected.